Influence of Religiosity on Consumers Buying Intentions for Islamic Banking Products in Pakistan

Abstract

This research aims to find out the impact of religiosity on the buying intentions of the customer for Islamic banking products with the special social influences in the context of Pakistan. The specific objectives of this study are to gauge the influence of religiosity in particular on the customer intention regarding Islamic banking products, in particular, Islamic auto finance and to evaluate the role of social influences in enhancing or impeding the impact of religion on buying intentions of customers for Islamic products in Pakistani banks. The study used the survey technique where self-administered questionnaires were used to collect the primary data from the users of Islamic auto finance. The quantitative data were analyzed using the regression analysis technique using IBM SPSS 23. The emergent findings reveal that there's a significant relationship between religiosity and buying intentions of the consumers for Islamic banking products where social influences strongly mediate the relationship between religiosity and buying intentions for Islamic banking products. It means that socio-cultural factors, peer group influence, and lifestyle affect the buying intentions of the consumers.