Statistical Package for Social Sciences Acceptance in Quantitative Research: From the Technology Acceptance Model’s Perspective

Abstract

Today, education, medicine, business, and all other fields rely heavily on computers. This reliance is increased much when both professionals and academic level students have to conduct research projects. This reliance is indicated by the availability and utility of the software, which is an integral part of computer technology. Hence, by keeping in view the importance of SPSS in research, we scrutinized the significant factors behind Statistical Package for Social Sciences (SPSS) adoption and acceptance. We executed an experimental approach and gathered data from n= 300 young researchers studying in the n= 4 public sector universities in Rawalpindi and Islamabad, Pakistan. By adopting the primary variables from the Technology Acceptance Model, we proposed and a study model and examined it by using Smart-PLS. Findings showed that perceived ease of use and usefulness are significantly associated with Quantitative Research. Here, perceived ease of use and usefulness also indicated their interrelationship to validate the technology acceptance further. As a result, we also found a significant relationship between perceived usefulness, perceived usefulness, and SPSS technology acceptance. In simple terms, ease of use and valuable outcomes are the primary reasons behind SPSS acceptance among Pakistani students. Thus, we conclude that today, when technology has facilitated all the fields of life, research and development is another major field that is availing enormous advantages from the technology acceptance, integration, and execution. We recommend that SPSS usage should be encouraged for research purposes. Educational institutions should introduce new courses regarding SPSS learning and use them to further increase quantitative research aptitude among students.